Effective Date: May 1, 2020

Hello and welcome to Motherly, Inc.! We will use a few terms in this Privacy Policy: “Privacy Policy” or “Policy”: This Privacy Policy, which is a part of our Terms of Service. We also may use terms from our Terms of Service in this Privacy Policy.

“Motherly”, “we”, “us” or “our”: Motherly, Inc.

“you” or “your”: you

“Site”: www.mother.ly and its subdomains

“App”: any downloadable applications we make available to you,

“Services”: any software or services we make available to you, including the Site and/or App.

This Privacy Policy describes how Motherly treats information collected or provided in connection with your use of Motherly’s Services.

NOTE: Motherly does not knowingly collect information from children under 16. If you are a parent and believe that your child under the age of 16 has used our Services and provided personally identifiable information to us through our Services, please contact us at [email protected] (include “Child Information” in the subject line) or the mailing address below and we will work to delete that account and any such personally identifiable information.

Effective Date; Changes. This Policy applies to all information collected by or provided to us on and after the Effective Date. When we make any material changes to this Policy, we will change the Effective Date above and will inform you by e-mail sent to the address associated with your account and/or through our Services the next time you login. We will treat your continued use of our Services following such notice as your acceptance of the changes. However, we will seek your affirmative consent prior to applying any material change to this Policy on how we use or disclose personally identifiable information to information we collected or received prior to the date of the change.
Third Parties. We may offer through our Services or send to registered users links to or offers from third parties. This Policy does not apply to information that you may provide to or that may be collected by third parties. We encourage you to request such third parties to provide you with their applicable privacy policies and other terms and conditions before participating or making a purchase.
Collected Information
1. Information You Submit. When you create an account with our Services, we collect the personally identifiable information you provide in the registration form. This information may include your name, e-mail address, picture, due date, child’s name, child’s birthdate, payment information (if applicable) and other information.
2. Social Networking Information. You may share content created on our Services through a social networking site such as Twitter or Facebook (“Social Services”). Integration with Social Services allows us to offer a more personalized experience to you when you use our Services. If you share information on the Social Services, the Social Service may provide us with access to certain information that you have provided to that Social Service (such as your profile picture, interests, and connections), and we will use, store and disclose such information in accordance with this Policy. Please remember that the manner in which Social Services use, store and disclose your information is governed by the terms and conditions and privacy policies of each Social Service, and not the Motherly.
3. Measurement Software. Our properties may feature Nielsen proprietary measurement software, which will allow you to contribute to market research, such as Nielsen TV Ratings. To learn more about the information that Nielsen software may collect and your choices with regard to it, please see the Nielsen Digital Measurement Privacy Policy at https://priv-policy.imrworldwide.com/priv/browser/us/en/optout.html.
Information Collected When You Use our Services. When you use our Services, we gather certain non-personally identifiable information from you, and this information can be associated with the personally identifiable information that you provide. This includes usage information, such as information on when, how often and for how long you use our Services, how you use our Services and server log data such as a device’s IP address, MAC address and operating system version. If you choose to provide it, this will also include crash log data consisting of status and debugging information for our Services.
Cookies, Web Beacons, and Advertising.
1. This Site is affiliated with CMI Marketing, Inc., d/b/a CafeMedia (“CafeMedia”) for the purposes of placing advertising on the Site, and CafeMedia will collect and use certain data for advertising purposes. To learn more about CafeMedia’s data usage, click here: www.cafemedia.com/publisher-advertising-privacy-policy
2. We also use cookies on our Services. Cookies are small files that are stored on your computer by your web browser. A cookie allows our Services to recognize whether you have visited before and may store user preferences and other information. For example, cookies can be used to collect information about your use of our Site during your current session and over time (including the pages you view and the files you download), your computer’s operating system and browser type, your Internet service provider, your domain name and IP address, your general geographic location, the website that you visited before the Site, and the link you used to leave the Site. If you are concerned about having cookies on your computer, you can set your browser to refuse all cookies or to indicate when a cookie is being set, allowing you to decide whether to accept it. You can also delete cookies from your computer. However, if you choose to block or delete cookies, certain features of our Services may not operate correctly.
3. Our Services or the emails that you receive from Motherly may use an application known as a “web beacon” (also known as a “clear gif”). A web beacon is an electronic file that usually consists of a single-pixel image. It can be embedded in a web page or in an email to transmit information, which could include personal information. For example, it allows an email sender to determine whether a user has opened a particular email.
4. We also may partner with certain third parties to collect, analyze and use some of the personal and non-personal information described in this section. For example, we may allow third parties to set cookies or use web beacons on our Services or in email communications from us. This information may be used for a variety of purposes, including online behavioral advertising, as discussed below.
Recommending to Contacts. If you use our Services to send invitations to your contacts to recommend they use our Services, their names and e-mail addresses of the contacts you select will be collected by our servers so we can send them invitations.
Use & Disclosure of Information
1. We internally use the information we maintain about you as follows:
  1. By using our Services, you agree to receive emails and push notifications (if you use our App) from us regarding our Services. We may from time to time send you push notifications or email messages with information about your use of our Services. You agree that all agreements, notices, disclosures, and other communications that we provide to you electronically satisfy any legal requirement that such communications be in writing. You may opt-out of receiving our newsletter by emailing [email protected] with “Opt-out” in the subject line or by selecting to unsubscribe as may be provided in the applicable email correspondence.
  2. We may use submitted information for the purposes for which you provided the information, such as to post comments and create and maintain an account for you.
  3. We may use submitted information and collected information to provide the features and functionality of our Services to you.
  4. We may use submitted information and collected information to personalize the content (including advertising) that you and others see based on personal characteristics or preferences. This includes without limitation the information you submit when registering for an account, information we collect when you use our Services under Section 4, information pertaining to content you submit to Motherly, and other information we may collect pursuant to our Terms of Service or this Policy.
  5. We may analyze collected information relating to your use of our Services in order to help us improve our Services and develop and improve other products and services.
  6. We may use User Content for any purpose permissible under the Terms of Service or under this Policy.
  7. We may use submitted information and collected information to help troubleshoot problems, provide you with required notices, enforce our Terms of Service (for example, when necessary to protect our or a third party’s intellectual property or proprietary rights), or to alert you to changes in our policies or agreements that may affect your use of the Services.
2. We use and disclose the information we maintain about you as follows:
  1. Your name login and photo will be disclosed to other users as part of your profile. You can see this information by viewing your own profile. Other users to whom you are connected will also see your posts in association with your profile information.
  2. If we collect payment information from you as part of the Services, we may disclose that information and your personal information to outside payment processing companies for the purposes of billing or processing payments.
  3. If you share information through a Social Service, we will use the information we receive from that Social Service to populate your profile. We may also use such information to connect you to your friends and contacts through the Services.
  4. If you use a Social Service or other external source to publish or share media created on the Services, you should check the privacy policy of such external source, as it is set by that external source. You understand that information might be re-shared or copied by other users of the Services or the Social Service.
  5. If you invite your contacts to use the Services, we retain their contact information and device identification number on our servers so that we can recognize them as your contacts and connect you to them if and when they sign up to use the Services.
  6. We may disclose non-personally identifiable information to third party partners in furtherance of our business arrangements with them, including without limitation to jointly offer a product or service to you or create interoperability between our products and services and the products and services of such partners.
  7. We may provide advertisers and other third parties with aggregated, non-identifiable information about our user base and its usage patterns.
  8. We will use and disclose your location information as described above under the heading “Location-Based Information.”
  9. We may use contractors and third party service providers to provide the Services to our users. When our contractors or service provider obtain access to your information, they are required to protect this information in a manner that is consistent with this Policy by, for example, not using the information for any purpose other than to carry out the services they are performing for Motherly.
3. Analytics. We partner with certain third parties to collect the non-identifiable information about how users interact with our website and to engage in analysis, auditing, research, and reporting. These third parties may use web logs or web beacons, and they may set and access cookies on your computer or other device. In particular, we use Google Analytics to help collect and analyze certain information for the purposes discussed above. You may opt out of the use of cookies by Google Analytics here.
4. Interest-Based Advertising. Our Services also enable third party tracking mechanisms to collect information, such as your IP address, device ID, and cookies, for use in online behavioral advertising. For example, third parties may use the fact that you visited the Site to target online ads for Motherly services to you on non-Motherly websites. In addition, our third-party advertising networks might use information about your use of the Site to help target non-Motherly advertisements based on your online behavior in general. For information about behavioral advertising practices, including privacy and confidentiality, visit the Network Advertising Initiative website or the Digital Advertising Alliance website. The use of online tracking mechanisms by third parties is subject to those third parties’ own privacy policies, and not this Privacy Policy. If you prefer to prevent third parties from setting and accessing cookies on your computer, you may set your browser to block cookies. Additionally, you may remove yourself from the targeted advertising of companies within the Network Advertising Initiative by opting out here, or of companies participating in the Digital Advertising Alliance program by opting out here. Although our website currently may not respond to “do not track” browser headers you can limit tracking through these third party programs and by taking the other steps discussed above.
5. Our Services integrate certain third party plug-ins (such as a Facebook “like” button). Even if you do not click on these plug-ins, they may collect information about you, such as your IP address and the pages that you view. They also may set and/or access a cookie. These plugins are governed by the privacy policy of the company providing them.
6. We will use and disclose information where we, in good faith, believe that the law or legal process (such as a court order, search warrant or subpoena) requires us to do so or in other circumstances when necessary either to protect the rights or property of Motherly, our users, and third parties.
Viewing and Amending Information. You can log into your account and view and change your user account information at any time.
Deleting Your Information. You may at any time cancel your account and request that we delete from our servers all of your account information and the media you have posted through our Services. Such requests will be honored within a reasonable time period after they have been received provided that you give us all reasonably necessary information and cooperation. Certain data may continue to be stored in our backup systems until regularly scheduled deletions occur.
Choices Regarding Third Party Offers. To the extent that we send you commercial e-mails regarding third party marketing or promotional materials, we will give you the ability to opt out of receiving such e-mails in accordance with applicable law. We will not provide your personally identifiable information to third parties for their own marketing purposes without your consent.
California Residents. If you are a California resident, please review our California Privacy Addendum for additional rights that may be applicable to you.
Security. The personally identifiable information we collect about you is stored in limited access servers. We will maintain reasonable safeguards to protect the security of these servers and your personally identifiable information. However, no security measures are 100 percent effective, and we cannot guarantee the security of your personally identifiable information.
Transfer As Corporate Asset. In the event of a merger, sale of capital stock or assets, reorganization, consolidation or similar transaction involving Motherly, the information we possess (including personally identifiable information) shall be transferred as a corporate asset to the acquiring entity, provided that such entity will continue to handle such information in accordance with this Policy.
Transfer to the U.S. or other Countries. Motherly is established in and uses facilities in the United States. Your information will be stored and processed in the United States or other countries where Motherly has facilities. By using our Services, you consent to the transfer of information outside of your country, even if your country has more rigorous data protection standards.
Contacting Us. If you have any questions about this Policy, please contact us at [email protected] with “Privacy Policy” in the subject line or at 6300 N Sagewood Drive, STE H-242, Park City UT 84098

CALIFORNIA PRIVACY ADDENDUM

Date Last Updated: May 1, 2020

If you are a California resident, the California Consumer Privacy Act (“CCPA”) provides you with certain rights regarding your personal information, including the right to know about personal information collected, disclosed, or sold; the right to request that we delete personal information that we have collected from you; the right to opt-out of the sale of your personal information; and the right not to be discriminated against. All of these rights are subject to certain exceptions.

Collection of Personal Information

When you visit or interact with our website, we may collect information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household (“personal information”). We may have collected the following categories of personal information over the past 12 months:

Identifiers, such as your name, username, email address, or IP address.
Categories of personal information described in subdivision (e) of California Civil Code Section 1798.80, such as your name, address, and payment card information.
Characteristics of protected classifications under California or federal law, such as your age.
Commercial information, such as your purchase records.
Internet or other electronic network activity information, such as cookies, web logs, and information about how you use our website.
Geolocation information.
Inferences drawn from any of the information identified above, such as advertising profiles.

We collect the personal information listed above from the following sources:

From you directly, when you make an account with us, subscribe to our website, or purchase one of our products.
From your operating system and platforms.
From social networks, such as Facebook and Twitter, when you share our content on those platforms.
Automatically from you when you visit our website.

Disclosure or Sale of Personal Information

In the last 12 months, we may have disclosed the following categories of personal information for our business or commercial purposes:

Identifiers
Categories of personal information described in subdivision (e) of California Civil Code Section 1798.80
Characteristics of protected classifications under California or federal law
Commercial information
Internet or other electronic network activity information
Geolocation information
Inferences drawn from any of the information listed above.

We may have shared any of the information listed above with:

Service providers
Data analytics providers
Social networks
Advertising companies

We disclose your personal information for the purposes listed under ” Use & Disclosure of Personal Information” in our Privacy Policy.

Your Rights

Right to Know

California residents have the right to request that we disclose certain information about our collection and use of your personal information over the past twelve months (“Right to Know”). Once we receive and confirm your verifiable consumer request, we will disclose to you:

The categories of personal information we collected about you.
The categories of sources for the personal information we collected about you.
The categories of personal information that we have disclosed for a business or commercial purpose.
Our business or commercial purposes for collecting or selling personal information.
The categories of third parties with whom we share that personal information.
The specific pieces of personal information we collected about you (i.e., a data portability request).

Right to Delete

California residents have the right to request that we delete the personal information that we collected from you and retain, subject to certain exceptions (“Right to Delete”). Once we receive and confirm your verifiable consumer request, we will delete (and direct our service providers to delete) your personal information from our records, unless an exception applies.

Right to Opt-Out of Sale

The CCPA provides California residents with the right to opt-out of the sale of their personal information.

Some information that we share with third parties may constitute a “sale,” as that term is defined in the CCPA. To learn more and to opt-out of such sharing, please click here: Do Not Sell My Personal Information.

We do not knowingly “sell” personal information of minors under the age of 16.

Right to Nondiscrimination

The CCPA provides California residents with the right not to receive discriminatory treatment for the exercise of their privacy rights conferred by the CCPA. We will not discriminate against you for exercising any of your CCPA rights.

Exercising Your Rights

If you are a California resident and wish to request for us to provide you with your Right to Know or Right to Delete, you may submit a request to us through the following ways:

By email at [email protected] with “Privacy Policy” in the subject line.
By postal mail at P.O. Box 7734 Menlo Park, CA 94026, USA.

Upon receiving a request from you, we will first verify your identity by asking you to provide your name, phone number, and email address. We will confirm your identity by matching the information you provide with what we have on file. We may ask you for additional information to verify your identity or to comply with your request.

Authorized Agent

You may authorize an agent to make a request on your behalf. To designate an agent, please provide a written and signed document by both you and the agent that authorizes the agent to act on your behalf. You may also use a power of attorney. We will still require you to provide sufficient information to allow us to reasonably verify that you are the person about whom we collected personal information.

Contact for More Information

If you wish to contact us regarding our California Privacy Addendum, you may do so through the following methods:

By email at [email protected] with “Privacy Policy” in the subject line.
By postal mail at P.O. Box 7734 Menlo Park, CA 94026, USA.

GDPR

Date Last Updated: August 31, 2022

This privacy policy will explain how Motherly uses the personal data we collect from you when you use our website.

Topics:

What data do we collect?
How do we collect your data?
How will we use your data?
How do we store your data?
How do we use your data?
What are your data protection rights?
What are cookies?
How do we use cookies?
What types of cookies do we use?
How to manage your cookies
Privacy policies of other websites
Changes to our privacy policy
How changes to our privacy policy are communicated
How to request a copy of your data
How to request a complete removal of your data
How to contact us

What data do we collect?

Our Company collects the following data:

Personal identification information: (Name, email address, phone number, birthdates, due dates or birth dates of child.)

How do we collect your data?

You directly provide Our Company with most of the data we collect. We collect data and process data when you:

Register online or place an order for any of our products, services or classes.
- 1st party provided – data collected is requested and required to deliver the service you seek to access
  - Create an account
  - Sign up for email
  - Enter a sweepstakes
  - Make a purchase
- 3rd party collected – data collected to personalize and enhance your experience and improve our overall experience in aggregate for all our users
  - Browsing history
Voluntarily complete a customer survey or provide feedback on any of our groups or via email.
Use or view our website via your browser’s cookies.

How will we use your data?

Our Company collects your data so that we can:

Process your order and manage your account.
Email you with special offers on other products and services we think you might like.
Personalize content in your email experience
Personalize your content in your browsing experience
Gain insights into user preferences in aggregate to inform our content and business decisions

If you agree, Our Company will share your data with our partner companies so that they may offer you their products and services.

When Our Company processes your order, it may send your data to, and also use the resulting information from, credit reference agencies to prevent fraudulent purchases.

How do we store your data?

Our Company securely stores your data at [enter the location and describe security precautions taken].

Our Company will keep your [enter type of data] for [enter time period]. Once this time period has expired, we will delete your data by [enter how you delete users’ data].

Marketing

Our Company would like to send you information about products and services of ours that we think you might like, as well as those of our partner companies.

If you have agreed to receive marketing, you may always opt out at a later date.

You have the right at any time to stop Our Company from contacting you for marketing purposes or giving your data to other members of the Our Company Group. If you no longer wish to be contacted for marketing purposes, please click here.

What are your data protection rights?

Our Company would like to make sure you are fully aware of all of your data protection rights. Every user is entitled to the following:

The right to access – You have the right to request Our Company for copies of your personal data. We may charge you a small fee for this service.

The right to rectification – You have the right to request that Our Company correct any information you believe is inaccurate. You also have the right to request Our Company to complete the information you believe is incomplete.

The right to erasure – You have the right to request that Our Company erase your personal data, under certain conditions.

The right to restrict processing – You have the right to request that Our Company restrict the processing of your personal data, under certain conditions.

The right to object to processing – You have the right to object to Our Company’s processing of your personal data, under certain conditions.

The right to data portability – You have the right to request that Our Company transfer the data that we have collected to another organization, or directly to you, under certain conditions.

If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us at our email.

Or write to us:

By email at [email protected] with “Privacy Policy” in the subject line.