This year, your newborn baby will be the priority and number one concern as you embark on a busy holiday event schedule. So keep things simple, be flexible, watch baby’s cues and enjoy this special time of the year. 

To help your holiday experience stay peaceful—yes to silent nights!—here are a few tips to navigate this busy time with your newborn.

Related: 13 important rules for visiting a newborn during the holidays this year

6 tips on prioritizing your newborn’s routine during the holidays

1. Set clear boundaries and plan ahead

There’s always so much going on during the holiday season, and having a basic game plan and a little help will alleviate any extra stress.  

It’s super important that you and your partner are on the same page, so set time aside to develop a list of priorities and boundaries that work for each of you. Also, ask your partner to help you as much as possible; parenting should always be a team effort.  

Once you have discussed how many gatherings you want to attend, or if you are ready for any just yet, let your family and friends know.  Also, be clear on how many people you are comfortable being around at any given time—especially because this holiday season, we are seeing an increase in illnesses like the flu, RSV and strep.  If you need additional advice, discuss these questions with your pediatrician.  

Related: I’ll be an ‘over-protective’ mama this RSV—and I’m not sorry for it

2. Stick to feeding frequency

Gentle and consistent daily sleep and feeding routines help keep baby stress-free and more likely to feed well. Where possible, let your baby’s sleep and hunger cues shape your routine rather than the clock. Things may run more smoothly this way.

Maintain an “eat-sleep-play” routine around baby’s cues. This helps guide feeding and sleep times and lets everyone know when it’s OK to have some playtime with the baby. 

Related: It’s OK to prioritize your baby’s nap schedule

If the hectic holiday environment is upsetting your baby’s feeding, move into a quiet, dark room away from everyone. Whether you are breastfeeding or bottle-feeding, allow nurturing skin-to-skin contact for your newborn during the feed.

If breastfeeding, it helps to be mindful of what you eat and drink during the celebrations. Some elements in beverages and food, such as caffeine and alcohol, or allergenic foods such as dairy and eggs and shellfish, can pass through into breast milk and cause baby to be fussy, colicky, irritable and have difficulty sleeping. Aim to fill your plate with foods you know your infant can tolerate as much as possible. If you have any concerns, contact your pediatrician or lactation consultant.

If you are formula feeding and noticing your baby is having gas, colic and/or not sleeping well, you might consider Bubs Goat Milk Infant Formula or Bubs Supreme A2 Beta Casein Protein Infant Formula. The A2 casein protein in these formulas can be easier to digest—which means a happier holiday season for the entire family.  

Related: How to choose an organic baby formula

3. Find a restful place to feed and pump

The holidays can be a blast, but over-stimulation from constant noise, lights and being passed around can be too much for your newborn. 

While family and baby are settling into their new routine, remember to take some time to relax from the hustle and bustle of holiday activities. Plan ahead to ensure you have a calm and peaceful place to feed and pump before the busy days arrive, whether you are visiting or at home.

Related: How to say no and set boundaries this holiday season and beyond

4. Over-pack for feeding baby while traveling 

When packing for plane travel with your newborn, ensure enough clean bottles, infant formula or breast milk are in your carry-on luggage and allow extra in case of delays. Always be mindful of TSA regulations—you are permitted to bring any amount of breast milk in carry-on baggage and frozen ice packs. 

Related: Flying with breast milk may be easier than you think

Some TSA agents are strict on water, so be prepared to purchase water once you are through security.

To heat bottles of infant formula or breast milk, ask your flight attendant for a half-cup of hot water, then place your bottle or pouch into the cup to thaw or warm (ensure to keep it away from baby). Double-check the temperature before giving the milk to your baby to ensure it is not too hot. 

If you are traveling by car, allow enough time for feeding stops. 

It’s best to avoid feeding your newborn in a car seat or moving car because it can be a potential choking hazard. Instead, stop every few hours for a stretch and feeding break.  

Related: 10 breast milk cooler bags that’ll keep your breast milk fresh and cold for hours

5. Adjust baby’s sleep schedule without too much disruption 

Try to keep your newborn’s nap and sleep schedule as consistent as possible. A little flexibility is often needed during the holidays, but the more routine your baby has, the easier it will be when you need to make adjustments. Some parents find their baby can sleep through a bit of commotion if they are in a sling, wrap or structured carrier.

Related: A sleep scientist shares her best tips for traveling with babies and kids

6. Enjoy this precious time while embracing unexpected events

The holidays may be different this year, but keep in mind that all that revelry is a time to share, celebrate and have fun. Keep things simple, set healthy boundaries and take good care of yourself and your baby.  Remember, this is the first holiday season with your newborn, and you are creating new and treasured memories.

For some, it’s been hard to find over-the-counter children’s pain- and fever-reducing medications in recent weeks, resulting in what may be a Children’s Tylenol shortage. But experts are saying that unlike the infant formula shortage families endured earlier this year, it’s not everywhere yet. 

What to know about the Children’s Tylenol shortage

“There are spot shortages,” William Schaffner, an infectious-diseases specialist and professor of preventive medicine in the department of health policy at Vanderbilt University School of Medicine, told The Washington Post. Because RSV and flu “have hit children early and fiercely and simultaneously,” parents have started stocking up on fever reducers, causing “isolated shortages.” 

In this case, the shortage seems to be related to high demand and not necessarily supply chain issues. Manufacturers are not reporting supply shortages and say they have the means to get more product on store shelves relatively quickly, though it could still be weeks or months until stock levels get back to normal in some places.

But what should you do if your child spikes a fever now and you’ve run out of cold medicine? Here’s what to know about fevers—and how to safely treat a fever in children.

Related: I’ll be an ‘overprotective’ mama this RSV season, and I’m not sorry for it

What is a fever?

“In most situations there is no need to reduce a fever, and in a few situations you do,” naturopathic doctor Leah Gordon, ND, tells Motherly. “A fever is an intelligent acute phase response of the body to a foreign invader such as a virus or unwelcome bacteria and it helps the immune system fight it. It activates immune cells, increases lymphatic flow, increases helpful chemicals called cytokines, and makes your body less friendly to the virus or bacteria.”

It’s important to know what constitutes a medical-grade fever—that’s anything over 100.4º F when measured temporally or rectally, Dr. Gordon notes.

Anything below that temperature is not considered to be a “true” fever. It’s also good to know that not all fevers need to be treated with fever-reducing medication, especially if your little one doesn’t seem that phased by it and is still sleeping and eating relatively normally. 

Related: Flu vaccinations in children and pregnant women are the lowest they’ve been in years, CDC warns

Quelling a fever may not shorten the duration of an illness for most kids, though it may make them more comfortable if they’re seeming sluggish. 

“A fever itself is not dangerous unless it gets super high, super quick,” said Joanna Dolgoff, a pediatrician and spokeswoman for the American Academy of Pediatricians, to The Post. “In rare cases, this can spark a febrile seizure, which is concerning.” 

If your baby is younger than 3 months old and has a fever over 100.4º F, or if your child of any age has a fever reaching 105º F or a history of febrile seizures, call your child’s pediatrician for advice. 

What to do if you can’t find Children’s Tylenol or Children’s Motrin

• Look for a generic or store brand. Store brand versions typically have similar formulations and dosing, and are fine to use, doctors note. Look for children’s acetaminophen (generic Tylenol) or children’s ibuprofen (generic Motrin or Advil).  
• Check smaller stores. If the big box stores near you are out of stock, try seeking out a smaller pharmacy instead. 
• Call your child’s pediatrician. They might have samples on hand or suggestions about where to find more medication, in addition to being able to call a compounding pharmacy for you, who could mix more medication.

Related: 11 must-have products for baby during cold & flu season

How to safely support or reduce a fever in kids

“There are many natural approaches to either reducing a fever, or making the child comfortable while letting a safe fever do its job, which is the ideal situation,” says naturopathic doctor Morgan MacDermott, NMD.

• Offer extra fluids. Because fevers can encourage sweating, it’s key to keep babies and kids hydrated. Your infant may need more breast milk or formula, and older toddlers and kids may need more water or electrolyte liquids like Pedialyte.
• Keep their room cool. A low fan or cool mist humidifier can help keep cool (but not cold!) air circulating.
• Dress them lightly. Light clothing can help ensure they don’t get too hot.
• Try a tepid bath. “This is a form of gentle hydrotherapy,” says Dr. Gordon. “Kids can sit in a bath where the water is between 90º F to 95º F. It helps regulate the body’s temperature.” Of course, never leave a baby or young child unattended in the bath. Similarly, a cool, wet cloth on the back of the neck can bring relief, especially if a headache is involved, adds Dr. MacDermott.
• Layer on wet socks. It sounds counterintuitive, but at the first sign of illness, soak a pair of cotton socks in cold water and put them on your child. Then cover them with a pair of dry wool socks and put them to bed. “This is another gentle and effective form of hydrotherapy to support the body’s healing response and can help to modulate a fever by moving body heat down to the feet,” says naturopathic doctor Elana Roumell, ND.
• Stay skin-to-skin. “Holding your naked little one on your bare skin is another way that the body can regulate itself during a fever and also helps them stay comfortable,” shares Dr. Gordon. 

• Try herbal support. Lemon balm (Melissa officinalis) and chamomile (Matricaria chamomilla L.) are gentle fever-reducing herbal medicines that are safe for use in kids and can slowly reduce a fever. Talk to a naturopathic doctor to ask about appropriate dosing for lemon balm and chamomile tea or a lemon balm glycerite as a natural fever reducer for kids.

Children’s medication safety tips to keep in mind

• Children should never take adult fever-reducing medication, due to dosing concerns 
• Kids under 17 should never take or be offered aspirin, as it could cause a rare but dangerous condition known as Reye’s syndrome, which can result in swelling in the liver and brain 
• Wondering if you can use expired fever-reducing medication for your child? Ask your doctor about using medication that’s only slightly past its expiration date

If you have more questions or concerns about finding Children’s Tylenol or Children’s Motrin for your child, reach out to your pediatrician or pharmacist. 

Here are a few of our favorite cold and flu products for babies and kids

Kinsa

• $24.98

Smart Thermometer

We know that fevers (especially baby’s first fever) can be incredibly scary for everyone, but let’s take a deep breath and remember: fever is the body’s natural response to infection. It’s definitely not fun, but generally no cause for worry. That said, always reach out to your child’s pediatrician with questions or if something feels off to you. (We love the Parents’ Guide to Fevers infographic from the Cleveland Clinic for a quick and easy reference for all things fever, btw.)

Now that that’s out of the way… you’re going to need an accurate way to take baby’s temperature. Ear, forehead, and oral thermometers are great for older kiddos, but for little ones under a year, a rectal thermometer is the best and most accurate choice. (Momlife is endlessly glamorous, isn’t it?)

We’re smitten with this digital, smartphone-compatible option—it’s accurate + easy to use, FDA-cleared, affordable, and best of all keeps a record of its readouts and offers guidance on what to do next. (And when they’re older and more reluctant, the app includes a bubble game and Sesame Street mode to keep them happily distracted.)

SHOP

Munchkin

• $5

The Medicator

The medicator dispenses liquid medicine at a safe flow rate for baby that minimizes choking and coughing. The design bypasses taste buds so the chances of spitting are lessened for medicine that goes down easily. It also comes in a variety of colors, so you’re sure to find something that pleases your picky toddler.

SHOP

Canopy

• $135

Humidifier & Diffuser

A humidifier that actually looks chic? We never thought we’d see the day. And one that’s dubbed the “world’s cleanest humidifier” at that! The no-mist design puts out filtered, hydrated air to moisturize skin and soothe baby’s breathing while the built-in diffuser fills the nursery with calming scents thanks to pure essential oil blends. (Their Rise scent is a blend of cool eucalyptus and sweet orange that’s perfect for cold and flu season!) Proprietary technology which uses a paper-based filter and embedded UV lights make it the only mold-inhibiting humidifier on the market—talk about breathing easier, right? Additionally, the unit is quite easy to clean and even dishwasher safe. (#Blessed)

Need more options? Check out our best baby humidifiers round-up!

SHOP

Maty's

• $4.96

All Natural Baby Chest Rub

For babies three months and older, an aromatic vapor rub like this one can be a soothing addition to a bedtime routine when your little one is fighting a cold. Made with eucalyptus to help clear breathing and organic lavender and chamomile oils to help soothe + calm, we can’t (and won’t) claim any real science here, but anecdotally speaking we can say that this is by far our favorite rub for both its great smell and its all-natural ingredients.

We recommend rubbing a bit on your little one’s chest and on the bottoms of their feet right before bed. You may even want to steal some for yourself the next time you’re sick—it truly smells divine!

SHOP

$12.09

Pedialyte Freezer Pops

The last must-have on our list is better suited for older babies and toddlers, and can be a lifesaver when your little one is too sick to feel like eating or drinking very much. (Or in the case of the equally dreadful stomach flu.)

These freezer pops are formulated with the optimal balance of sugar and electrolytes needed to help the body replenish fluids and minerals lost through dehydration. They’re way better than giving your kiddo juice or sports drinks, which are usually too high in sugar and too low in sodium. And best of all—your toddler will think they’re a treat! (And yes, you could also just freeze regular Pedialyte into popsicle molds yourself, but this way you can stash a few and always have them ready to go!)

SHOP

Newborn medications may be a hot topic if you are preparing a birth plan. Making a decision about vitamin K and erythromycin feels different than deciding to breastfeed or requesting delayed cord clamping.

As a labor & delivery and postpartum nurse for nearly 10 years, I spend much of my time educating patients and their families so they can make evidence-based and confident health-related decisions for themselves and their baby.

Here’s what you need to know about the newborn vitamin K shot and erythromycin eye ointment at birth.

What is vitamin K’s role in the human body?

Vitamin K is a fat-soluble vitamin that is essential for the clotting of blood. There are two forms of vitamin K. K1 is present in green leafy vegetables while K2 is produced by our gut flora. If you’re bleeding, your body will initiate the ‘clotting cascade’, an intricate dance of proteins and enzymes that result in the clotting of blood. Vitamin K is necessary for the creation of the proteins in the cascade. Without vitamin K, you risk bleeding to death.

Related: Do I need to give my baby vitamins? A dietitian weighs in

Why is vitamin K supplemented in newborns?

Shortly after birth, almost all infants born in a hospital receive an intramuscular injection of vitamin K, usually given as a shot in their thigh. This is not a vaccine—but a large dose of the vitamin. This standard of care practice began in 1961.

Only minimal amounts of vitamin K are transferred from the placenta to the developing fetus. Breast milk also contains very low levels of vitamin K, making exclusively breastfed infants at special risk for deficiency. Low stores and limited incoming supply of vitamin K puts newborns at high risk for vitamin K deficiency bleeding (VKDB). Preterm infants have a higher risk of VKDB due to the immature liver and blood systems.

Without vitamin K, an infant’s body cannot clot and cannot stop bleeding. VKDB can occur between 24 hours and six months of life. Symptoms can range from bruising to bleeding in the brain (intracranial hemorrhaging) in 30-60%of cases.

Studies have shown that vitamin K preventative injections produce a significant reduction of classic (two days to one week) and late-onset (one week to six months) VKDB. This injection can stop a preventable disease in your baby.

Are there alternatives to a vitamin K injection?

In recent years, controversies have surrounded vitamin K injections and parental refusal has become more common.

Currently, in the U.S., there are no FDA-approved oral vitamin K regimens for infants.

Some European countries do give approved oral vitamin K drops as an alternative. Generally, three different doses are given at different timeframes, from birth to three months. Studies have failed to show that oral vitamin K is comparable to the injection at preventing late-onset VKDB. However, oral vitamin K has been shown to decrease the risk of classic VKDB.

No parent wants to think about their newborn child being in pain from an injection immediately after birth. Yet, it is important to understand the purpose of vitamin K injections at birth. If you have concerns, be sure to talk to your birth care provider or your child’s pediatrician.

Related: I’m a nutritionist—these are my 5 favorite prenatal vitamins

What is ophthalmia neonatorum (ON)?

Ophthalmia neonatorum (ON) is eye conjunctivitis—also known as pink eye—an infection that occurs within the first four weeks of life.

While there are numerous reasons for infection, vaginal bacteria from delivery is the most common. Gonorrhea is the most significant and dangerous infection that can be acquired during the infant’s journey out of the womb. Untreated gonorrhea has a 30% to 50% transmission rate to the newborn. Gonococcal ON (GON) infections can cause corneal scarring and blindness.

Why is erythromycin eye ointment given at birth?

Erythromycin eye ointment is given as a preventative treatment for GON. The creamy ointment is spread across the conjunctiva—the outer covering of the white part of the eye—and will leave the infant eye’s looking ‘goopy’ until the ointment is absorbed. No known side effects have been observed.

Like vitamin K injections, this preventative medication is given as a standard of care. Because not all pregnant people receive prenatal care, gonorrhea infections can be asymptomatic and the effects on an infant can be devastating and rapid. 

Are there alternatives to erythromycin eye ointment?

No evidence-based or FDA-approved alternatives to erythromycin eye ointment are available at this time.

It’s important to note also that the standard of care that has been established has virtually eliminated GON. 

All pregnant people are tested for and if needed, treated for gonorrhea as a standard of prenatal care. If a pregnant patient comes to Labor & Delivery without a test result, they will be tested and treated if necessary. If you have been tested and know that you do not have an active STD, then the risk of transmitting the infection to your infant is a nonissue. 

Additionally, babies born by C-section without previous breaking of water have an incredibly low risk of infection.

OK with your baby getting the eye ointment? You can ask the nursing staff to wait on the administration of the eye ointment until after infant bonding. This is general practice in mother- and baby-friendly hospitals, where skin-to-skin, breastfeeding and the sacredness of the golden hour are paramount.

A note from Motherly: The vitamin K shot and newborn eye ointment

Vitamin K injections and erythromycin eye ointment are the current standard of care in medicine. Evidence has shown that the benefits of preventative treatment outweigh the risks. However, if you are hesitant as a parent, it is important to speak to your provider, share your concerns and review the evidence. Everyone, including you, is completely invested in the well-being of your baby.

Sources

Imbrescia K, Moszczynski Z. Vitamin K. Updated 2022 Jul 11. In: StatPearls. Treasure Island (FL): StatPearls Publishing.

“This marks a significant change from earlier guidance and common clinical practice, reflecting the immense health benefits of ensuring caregivers and their preterm babies can stay close, without being separated, after birth,” states the organization in a press release. This is the first time the guidelines have been updated since 2015.

Skin-to-skin contact after birth is already considered standard practice by many medical organizations, including AAP, but typically applies to full-term infants only. For babies born prematurely, some may be whisked away for assessment before skin-to-skin bonding can happen—meaning many mother-baby dyads miss out on essential bonding during the period known as ‘the golden hour’ after birth. The new WHO guidance applies to all babies born before 37 weeks or weighing less than 5.5 pounds, except for those who need breathing support, mechanical ventilation or are in shock. The goal is to keep the birthing parent and baby together to promote bonding and improve outcomes.  

The organization’s research has shown starting skin-to-skin contact and encouraging breastfeeding immediately, rather than waiting until babies are stable, could save nearly 150,000 lives a year.

“Preterm babies can survive, thrive and change the world—but each baby must be given that chance,” said Dr. Tedros Adhanom Ghebreyesus, WHO Director-General, in a press release. “These guidelines show that improving outcomes for these tiny babies is not always about providing the most high-tech solutions, but rather ensuring access to essential healthcare that is centered around the needs of families.”

The updated guidelines also advocate for parental leave to provide increased emotional and financial support for parents and caregivers, as well as government policies to ensure families of preterm infants receive financial and workplace support.  

What is kangaroo mother care?

Kangaroo mother care is a method of care in which your naked or diaper-clad infant rests tummy-down on your bare chest, so you’re skin-to-skin. A blanket is usually placed over the baby’s back to keep them warm. 

The WHO now recommends starting skin-to-skin care immediately after birth, even for preterm infants. In a NICU setting, kangaroo mother care can be repeated, even if your infant is receiving NICU support. Doing kangaroo care for at least 1 hour is best, recommends March of Dimes, but even short sessions are beneficial.

How skin-to-skin contact benefits babies

Skin-to-skin contact or kangaroo care after birth can help your baby: 

• Stay warm and regulate their body temperature
• Regulate their heartbeat and breathing
• Spend more time in deep sleep
• Spend less time crying when awake
• Have greater success with breastfeeding

If you missed the opportunity for skin-to-skin with your infant after birth, know that the bonding benefits of starting skin-to-skin later are still powerful. It’s not too late to try!

How skin-to-skin contact benefits mothers

But the benefits aren’t just for your little one. Skin-to-skin contact can help you, too, by increasing the hormone oxytocin, which can support the following:

• Supporting milk supply
• Encouraging bonding, which can help build your parenting confidence
• Reducing stress

Prioritizing bonding via skin-to-skin contact in the golden hour after birth can carry big benefits for both babies and birthing parents. “These new guidelines stress the need to provide care for families and preterm babies together as a unit, and ensure parents get the best possible support through what is often a uniquely stressful and anxious time,” stated Dr. Karen Edmond, Medical Officer for Newborn Health at WHO.

Officers Richard DuChaine and Charles Owen responded to the home of Tajanea Allen, who had called 911 when she discovered that her 1-month-old baby, Kamiyah, had stopped breathing.

“The baby was so small, she looked like a doll,” Owen told Today. DuChaine added, “It’s definitely a scary moment.”

Body cameras worn by the two officers show them performing CPR on Kamiyah’s tiny body. DuChaine performed chest compressions and back thrusts for more than 30 seconds—the terrifying video shows that the baby stayed unresponsive for that entire time before she miraculously started to breathe again.

Related: Amy Schumer’s son hospitalized for RSV: ‘This was the hardest week of my life’

You can hear the absolute relief in the officers’ voices as one of them is caught on camera saying, “She’s breathing now. She is breathing.”

Kamiyah was transported to a local hospital, where she had to stay for almost an entire week while she recovered from her RSV infection.

RSV is a contagious respiratory virus that causes cold-like symptoms. For most people, catching RSV is a nuisance that brings mild symptoms that typically last for a week or two. But the disease can be extremely serious in infants, young children, older adults and people with compromised immune systems.

Related: Pfizer’s RSV vaccine for pregnancy can protect newborns against severe illness

With the COVID-19 pandemic still going on, the U.S. is also seeing a surge in RSV cases, especially among very small children. Experts believe that lockdowns over the course of the pandemic prevented RSV from spreading like it normally would, and now many young children don’t have any immunity to the virus. Nearly half of U.S. states are reporting that their pediatric hospital beds are more than 80 percent full—almost all of them with kids suffering from severe cases of RSV.

To help prevent hospitals from becoming overwhelmed, the CDC urges parents to vaccinate their kids and themselves against the flu and COVID-19 (including the new bivalent boosters, for anyone who is eligible). If kids show signs of illness, keep them at home. And try to quarantine infants and young children from sick family members, especially if RSV is suspected.

I started researching the effects of a C-section and discovered that a mother passes on her vaginal and gut bacteria to her baby through vaginal birth. The initial bacteria colonization lays the foundation for a child’s lifelong health. This process is called microbiome seeding.

My engineering background went into full effect. While combing through peer-reviewed scientific studies, I learned that babies born via C-section or exposed to antibiotics during labor may miss that essential bacteria. 

The key here is that 80% of your immune system lives in the gut and is dictated by which bacteria are or aren’t there. 

C-section babies may need more microbiome support

Unfortunately, microbiome seeding disruptions may have a downstream effect on immune development. Babies born via C-section tend to miss out on exposure to a mother’s gut and vaginal microbiome, which could protect their gut. 

And this matters. 

For example, research shows that C-section babies may have a higher risk of atopic march. This is a progression of allergy conditions that typically begins with eczema and can evolve into food allergies, asthma, hay fever and other chronic diseases. 

I also discovered that even with vaginal birth, a mom may not transfer essential bacteria for her baby’s gut health if she no longer has those protective bacteria herself, which may be a result of lifestyle or environment. So it is important to know if the mom needs extra support in the form of probiotics or lifestyle shifts before delivery as she passes on her gut and vaginal health to her baby. 

Related: 5 ways to protect your baby’s microbiome after birth

Fortunately, I learned there’s a way to restore gut imbalances in a baby in the first 1,000 days of their life. Studies show that if what’s known as the “C-section microbial signature” (the microbiome profile standard to babies born via C-section) is gone by one year of age, the baby’s risk for developing allergies is significantly reduced.

I equipped myself with further research and did all I could to support my daughter’s gut health. 

I opted for a vaginal swabbing procedure during the C-section. I breastfed for what some may consider a long time—18 months. I made homemade kefir and my own fermented vegetables. We spent time around pets and even visited local farms. 

Creating the first at-home baby gut health test

I had no way of knowing if all my efforts had the effect I was hoping for. A stool test for a child’s first 1,000 days didn’t exist. 

At that time, the only available gut tests used adult reference ranges which led to inaccurate results—and worse —suggestions not suitable for a baby. 

So I took matters into my own hands. One month after my second baby was born, I started a company called Tiny Health.

The goal of Tiny Health is simple: offer a test designed specifically for pregnant moms and babies during a child’s first 1,000 days. 

Related: Does my infant need baby vitamins? 

I began with a small, self-funded study with the help of a Scientific Advisor from Mayo Clinic. I had a cohort of nine mothers and started collecting their microbiome samples during pregnancy. After they gave birth, I took their babies’ stool samples at frequent intervals until their babies were 2. This data proved to be really impactful and actionable to parents, allowing them to detect any gut imbalances early on and make necessary changes.

After we raised our seed round in 2021, I worked with a team of microbiologists from John Hopkins, Cornell, USC and WashU to complete the proprietary bioinformatics pipeline and data science for our product. This resulted in us launching the first ever at-home baby gut health test that gives parents evidence-based insights and personalized nutrition, supplement and lifestyle recommendations. 

By providing transparency into what is in their baby’s gut, parents can take action sooner and get to the root cause of the baby’s gassiness, allergies and other chronic conditions. Ultimately, our mission is to improve the health outcomes of our future generation. We believe that our work will result in better data, research, diagnostics and microbiome therapeutics. 

Here are 8 ways to ensure your baby has the best gut health start in life 

1. Test your own microbiome first

Test your gut and vaginal microbiome during preconception or pregnancy to make sure you have the essential protective microbes to pass onto the baby during birth. 

2. If possible, plan for a vaginal birth

In the event of a C-section and if you have a healthy vaginal microbiome, consider a vaginal swabbing protocol.

3. Breastfeed for at least 6 months

If possible, try to exclusively or partially breastfeed your baby for at least six months to continue transferring beneficial microbes to your baby.

Related: Study: Babies gut bacteria is impacted by delivery method

4. Watch for symptoms

If your baby has the following symptoms, you may want to do a baby gut test to see if there may be potential gut imbalances that you can address: colicky, gassiness, sleep issues, eczema, food allergies, milk protein intolerance, constipation.

5. Not every baby needs infant probiotics

In fact, we do not recommend them for prolonged periods. If the baby has high levels of unfriendly bacteria, short doses of the right kind of missing strains can be highly effective. It’s important to know that not all probiotics are created equal. A baby gut health test can help you determine if your baby’s probiotics are working and when to stop.

6. Broaden their exposure

Small amounts of unfriendly bacteria are essential for immune system training in early life. We recommend exposing your baby to nature and animals and avoiding toxic household cleaners or antibacterial products. Babies in overly sanitized environments are more likely to develop allergies. 

7. Opt for plenty of nature play

Research has shown that picking a daycare that is more nature-based may lead to a more robust microbiome than one with artificial turf and fewer outdoor interactions.

8. Only use antibiotics if absolutely necessary

While antibiotics may be lifesaving, they have unintended effects on a child’s gut. Testing your baby’s microbiome before treatment gives you a baseline and insight on how to best restore their gut health afterward.

Tiny Health

Bonus: Use code MOTHERLY20 to get $20 off any microbiome test from Tiny Health

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Sources

Bager P, Wohlfahrt J, Westergaard T. Caesarean delivery and risk of atopy and allergic disesase: meta‐analyses. Clinical & Experimental Allergy. 2008 Apr;38(4):634-42. doi:10.1111/j.1365-2222.2008.02939.x

Olm MR, Dahan D, Carter MM, Merrill BD, Yu FB, Jain S, Meng X, Tripathi S, Wastyk H, Neff N, Holmes S. Robust variation in infant gut microbiome assembly across a spectrum of lifestyles. Science. 2022 Jun 10;376(6598):1220-3.

Roslund MI, Puhakka R, Grönroos M, Nurminen N, Oikarinen S, Gazali AM, Cinek O, Kramná L, Siter N, Vari HK, Soininen L. Biodiversity intervention enhances immune regulation and health-associated commensal microbiota among daycare children. Science advances. 2020 Oct 14;6(42):eaba2578.

Shao Y, Forster SC, Tsaliki E, et al. Stunted microbiota and opportunistic pathogen colonization in caesarean-section birth. Nature. 2019;574(7776):117-121. doi:10.1038/s41586-019-1560-1

Stokholm J, Thorsen J, Blaser MJ, et al. Delivery mode and gut microbial changes correlate with an increased risk of childhood asthma. Sci Transl Med. 2020;12(569):eaax9929. doi:10.1126/scitranslmed.aax9929

Vighi G, Marcucci F, Sensi L, Di Cara G, Frati F. Allergy and the gastrointestinal system. Clin Exp Immunol. 2008;153 Suppl 1(Suppl 1):3-6. doi:10.1111/j.1365-2249.2008.03713.xZhao Q, Elson CO. Adaptive immune education by gut microbiota antigens. Immunology. 2018;154(1):28-37. doi:10.1111/imm.12896

Statistics estimate that for every 100 babies under 6 months of age, one or two may need hospitalization for RSV. But recent research shows that breastfeeding for at least two months and ideally four to six may help protect babies from severe forms of the illness.  

“Breastfeeding is protective against RSV and other viruses because human milk contains components that bolster babies’ immune systems and help protect them from infection,” says Jessica Madden, MD, FAAP, IBCLC, a breastfeeding medicine and infant feeding specialist and the medical director of Aeroflow Breastpumps. “These include antibodies, white blood cells, lactoferrin, antioxidants, and vitamins.”

While the WHO recommends exclusive breastfeeding for the first six months of life for best immune protection against viral illnesses, exclusive breastfeeding isn’t always an option for every family. But even combination feeding with formula can provide helpful immune support for your baby or toddler during RSV season. (It’s likely that an RSV vaccine is on the horizon, too, which will provide even broader protection for kids under 2.)

Here’s what to know about how breastfeeding can help prevent severe RSV, as well as tips on feeding a baby with RSV. 

Breastfeeding is protective against RSV, studies show

Results from a February 2022 systematic review published in “Pediatrics” showed that breastfeeding is associated with lower rates of babies hospitalized with RSV bronchiolitis. 

The most significant results were seen with babies who were exclusively breastfeeding for at least four months, but the review shows that even partial breastfeeding (breastfeeding in combination with formula feeding) may reduce the severity of the disease, length of hospital stay and need for supplemental oxygen. Other studies support the benefits of combination feeding in preventing RSV too. 

Duration may be an important factor here: The 2022 review showed that infants who were hospitalized with RSV were more likely to be breastfed for less than two months or not at all.  

More research is needed, but some researchers state that breastfeeding may protect against airway damage, and can also promote lung growth and function.  

But what if your little one already has RSV? Feeding your baby with RSV can be difficult, because all that stuffiness can make it harder for them to take in as much milk as they might normally. Dr. Madden shares her best tips for feeding a baby with RSV. 

Related: Amy Schumer’s son hospitalized with RSV: ‘The hardest week of my life’

Feeding your baby with RSV: An expert shares what you need to know  

“Babies who develop symptoms of RSV often have a lot of nasal congestion and mucus, which can make it hard to breathe while feeding,” says Dr. Madden. Employing some supportive techniques can make feeding sessions more comfortable. 

Prepare for more frequent feeds

Remember cluster feeding from those early days? That might be helpful here. “Babies with RSV might need more frequent, short feeding sessions to be able to drink enough milk to stay hydrated,” Dr. Madden notes. 

Related: Pfizer’s RSV vaccine for pregnancy can protect newborns from serious illness

Offer lots of comfort

And bring on the snuggles: Whether you’re breastfeeding, bottle feeding, or combination feeding, be prepared for your baby to want to be held a lot when they’re sick, adds Dr. Madden. 

Try saline

Using a saline spray and suction two to three times per day can help clear out your baby’s stuffy nasal passages. “The easiest way to do this is to instill one to two saline drops into each nostril and then suction out mucus and secretions with either a NoseFrida or bulb syringe,” Dr. Madden suggests. (We also like the saline micro mist inhaler from The Boogie Brand.) 

Create a steam room

For some little ones, congestion may get worse at night. Create a steam room by running your shower at the highest heat with the door closed, letting the steam fill your bathroom. Then do any night feedings in that steamy setting to help your little one breathe easier. Don’t forget to run a humidifier during the day and in their room at night, too. 

Make sure you rest up, too

If you’re breastfeeding, don’t underestimate the importance of getting a lot of rest yourself, especially during cold, flu, and RSV season, stresses Dr. Madden. Getting sufficient sleep and staying hydrated can not only help boost your milk supply, but can also help ensure you don’t catch cold, too. 

Sources

Gómez-Acebo, I., Lechosa-Muñiz, C., Paz-Zulueta, M. et al. Feeding in the first six months of life is associated with the probability of having bronchiolitis: a cohort study in Spain. Int Breastfeed J 16, 82 (2021). doi:10.1186/s13006-021-00422-z

Jang MJ, Kim YJ, Hong S, et al. Positive association of breastfeeding on respiratory syncytial virus infection in hospitalized infants: a multicenter retrospective study. Clin Exp Pediatr. 2020;63(4):135-140. doi:10.3345/kjp.2019.00402 

Mineva G, Philip R. Impact of Breastfeeding on the Incidence and Severity of RSV Bronchiolitis in Infants: Systematic Review. Pediatrics. 2022 Feb 23;149(1 Meeting Abstracts February 2022):280-. 

“When a baby is massaged regularly, you are actually stimulating their central nervous system, building muscle tone, and aiding the release of serotonin that helps form vital connections with you, themselves and the world around them,” says Elina Furman, a certified infant massage instructor and the founder of Kahlmi, a baby massage wand. 

Related: 4 steps to prep baby for a restful nap

One review study states that preterm and full-term infants who receive massage from caregivers are also more likely to see more weight gain and experience increased pain reduction, improved alertness and better immune system function. ¹

But infant massage is “also an excellent way for parents to create a calming routine,” Furman adds, explaining that it’s all about the release of another feel-good chemical, the hormone oxytocin, which helps encourage bonding between parent and child.

Giving your baby a soothing rub can boost your parenting confidence, too. “Many parents report that they feel more competent in handling their babies after consistently performing baby massage,” Furman shares. Here’s how to make infant massage part of your daily routine—and bring on the benefits for both you and baby. 

Basics of infant massage

At its core, massage is all about the power of touch, which is one of the most developed senses babies are born with. If the idea of incorporating a new massage routine is overwhelming, keep it simple, but aim for consistency. “The benefits are cumulative, which means that the more you do baby massage, the more benefits you and baby will experience,” says Furman.

You can start now

It’s never too early–or too late to start, stresses Daniela Vega, cofounder and CCO of Storybook, an app combining bedtime stories with massage techniques and soothing music. “[Massage] can be applied from the first day of life, almost without any contraindications,” she notes, adding that it is always advisable to first consult with your doctor. 

For newborns, start by laying baby on your chest and massaging their back, arms and legs, while avoiding the healing umbilical cord attachment, adds Furman. Once babies reach 3 weeks of age, you can begin to lay them down and perform a full body massage.

Keep pressure firm but light

Use a medium pressure with your fingers to massage your little one, avoiding too-light pressure that leads to tickling. You can adjust the pressure as baby grows and gains muscle tone, Vega notes.

Related: Mom relieves baby’s gas like a pro in viral TikTok

Follow baby’s cues

Sometimes parents get discouraged if baby squirms a lot, but it’s entirely normal, says Furman. Watch for baby’s readiness cues so you can find the optimal time for massage, which may include eye contact, smiling and alertness. “If baby is turning away or crying, waiting to perform massage is advisable,” she says. Remember, you’re the expert on your child. You’ll be able to tell when massage will help.

Try oils

“While you don’t need oil to massage, it can create a deeper, more smooth sensory experience,” recommends Furman. “The best oils to use are organic, edible, unrefined oils such as coconut or almond oil.” 

Keep the room warm

To best promote the benefits of massage, you’ll want skin-to-skin contact. But keep the room warm so your child will be comfortable while unclothed, suggests Furman. Don’t forget to take off any jewelry you’re wearing and trim your nails to avoid accidental scratches.

Related: Skin to skin benefits your baby even through adulthood, study finds

Stick to short sessions

You don’t need a full 10 or 20 minute session for massage to be effective, Furman shares. “You can massage baby for a few minutes while you are changing them, during bathtime, even on-the-go while grocery shopping or offering a foot massage while traveling.” 

You can also try gently massaging their arms and legs during a feeding session, which might help them relax and feed more efficiently. That said, aim to wait 30 minutes after a feeding before rubbing baby’s belly. 

How to give your baby an infant massage

For babies, infant massage can help promote relief from colic or gas, improve sleep, help with teething pain and even help with sinus pressure. Here are a few techniques to try.

Belly massage for constipation and gas

Belly massage can be done daily to keep baby regular, notes Furman. At least 30 minutes after a feeding, stroke baby’s belly from their right to the left side in clockwise circles, making sure to follow with your other hand. When massaging the belly, always use a clockwise direction as that will help them pass gas and relieve constipation. 

“I also love performing baby foot massages for constipation. You can do this twice a day by simply rubbing your thumb in circles and stroking in the middle of baby’s foot from right to left and then massaging the heel. This really helps babies who suffer from chronic constipation.”

Related: Colicky baby? Try this mesmerizing TikTok hack

Facial massage for teething and sleep 

A mini facial massage can be relaxing and help with sleep and teething pain. Place both hands on your child’s forehead and trace down the sides of their face to their chin. If your baby is teething, you can make small circles on their jawline running from their ears to their chin, Furman suggests.

Infant massage for baby colds

For baby colds, place your fingers on each side of their nose, stroking down to help them relieve the pressure in their sinuses. 

Baby back rubs for relaxation

“I also love back massage since it helps babies log tummy time and benefit from a relaxing massage,” Furman shares. You can gently massage baby’s back using the same circular motion as you did on their belly, stroking down to their legs. She suggests placing a small mirror on the floor in front of them to help keep them entertained.

Explore a few of our favorite infant massage tools

Kahlmi

• $149

Baby Massager

Created by a certified infant massage instructor and mom of 2, the Kahlmi Baby Massager is a mini massage wand that provides gentle vibration to ease baby’s pain from teething or digestion, increase relaxation for better sleep, boost body awareness and improve parental confidence. We love that it’s baby-safe and made from edible-grade silicone and comes with three interchangeable massage heads.

SHOP

Storybook

• $Free with in-app purchases

Storybook App

The Storybook app (free to download on iOS and Google Play) combines bedtime stories for babies and kids up to 12 years with related massage, meditation and reflexology techniques to help you connect with and soothe your little one as they drift off to dreamland. It’s a surefire way to turn bedtime into a relaxing bonding experience—for both of you.

SHOP

Earth Mama

• $14.99

Calendula Baby Oil

The calendula-infused grape seed baby oil blend from Earth Mama is a great option for baby massage. The gentle formula is suitable for even the most sensitive skin and as a bonus works to calm cradle cap.

SHOP

Yogasleep

• $52.99

Dohm Sound Machine

White noise is a sound that calms and comforts most babies. It not only mimics the sound of blood flow in utero—a noise that your baby had become very accustomed to over nine months—but it also helps to block out any household or outdoor noises that may be distracting. The Dohm is far and away our favorite white noise machine for a few key reasons. Unlike lots of sound machines that use a digital recording, the Dohm has a built-in fan that creates the sound of rushing air, essentially creating “all natural” white noise without the hassle of a fan. It features two speeds, and easily twists to completely customize the tone and volume of the white noise you’re creating. Just be sure to keep it a safe distance from baby’s developing ears and keep the volume at a sensible level.

SHOP

Sources

1. Juneau AL, Aita M, Héon M. Review and Critical Analysis of Massage Studies for Term and Preterm Infants. Neonatal Netw. 2015;34(3):165-177. doi:10.1891/0730-0832.34.3.165

Source(s)

It’s OK to realize, mid-task, that you actually have no idea if you’re doing this correctly. It’s OK to be so deliriously tired as a new parent that before you engage in any single activity with your baby, you want to double-check that you’re performing it in a way that makes sense, is safe and is simple. Here are expert tips and a step-by-step guide on how to give a baby a bath.

How to give a baby a bath in 5 steps, according to a pediatrician

Who doesn’t love a simple how-to guide? Neela Sethi, MD, a MAM Baby ambassador and practicing pediatrician, offers the following straightforward tips for giving your baby that first or second or 100th bath.

1. Keep them cozy

To start, Dr. Sethi recommends undressing baby in a cozy place somewhere near the bath.

2. Wash their face first

Before placing baby in the tub, cover them with a towel to keep them nice and warm and prewash baby’s face to avoid water in their face during bathtime.  Use a soft, warm cloth to get this done. 

Related: 11 best baby bathtubs that don’t require a second set of hands

3. Place them into the bath feet-first

You know that classic baby-hold with baby’s head in the crook of your arm and your hand free to hold their little hand or arm that’s farthest from your body?  Adapt that a bit to place baby into the tub slowly, feet first. Let baby’s head rest on your forearm with the hand from that same arm gently but firmly holding baby’s arm on one side.  Your other arm can support baby’s bottom and legs as you gently adjust them to the feel of the water.

4. Skip the soap

With young babies (even up to 6 months of age), clean, warm water is all you need—no soap or bubbles necessary. Dr. Sethi recommends gently cleaning baby’s head and hair, then moving to the belly and back, underarms, genital area, and bottom. Sweet little baby rolls are susceptible to inflammation and rashes if they are not kept clean, so don’t forget to focus on the creases! 

Related: 3 genius products that make bathtime with baby *so* much easier

5. Gently but firmly pick them up

When bath time is over, lift baby slowly out of the tub with a gentle but firm grip on an arm and the legs/feet, transferring them to a fresh, cozy towel. 

Best Baby Bath Tubs

Best for Infant Sink Baths

• $39.99

Blooming Bath Lotus Baby Bath

Sink baths have never been more cozy or adorable! The Blooming Bath Lotus sits comfortably into most sinks to create a snuggly, spa-like bathtime for babies up to six months old. It’s made from antimicrobial foam that won’t mold or mildew and is covered in a luxe minky fabric that’s oh-so-gentle against baby’s skin. When bathtime is over, ring it out and pop it in the dryer before storing it for next time.

Reviewers say: “This item should be a must for all baby registries. This is our sixth child and we have done everything from the infant tub to the net lounge seat ..this is by far the most amazing bathing item.. our son gets in it and instantly relaxes, it is so soft he just sinks into it. we can use it in the smallest sink in our bathroom to the biggest sink in our kitchen! absolutely the best purchase!!!”— Stephanie

SHOP

Best Non-Slip Baby Bath

• $27.99

Boon Soak 3-Stage Baby Bath

Boon makes some of the most innovative and ingenious baby gear on the market. Their simple designs and modern aesthetic make everything from mealtime to bath time easier and more enjoyable, so it’s no surprise their Soak 3-Stage Bathtub makes the list. This long-lasting style grows with your little one from the newborn stage through toddlerhood by flipping (and ultimately removing) the center insert. A contoured back and non-slip, spongy pad keeps slippery babes happy and upright with a depth that allows them to be comfortably submerged and warm. It’s made from a durable but lightweight plastic that’s super easy to keep clean while the overall footprint is streamlined enough that it can fit in some sinks in addition to the regular bathtub. And if you’re worried about getting the water temp just right, consult the color-changing drain plug which fades from dark to light gray when the ideal temperature is reached.

Reviewers say: “We highly recommend this bathtub. This was easily one of the best purchases we have ever made for our baby. It is versatile, adjustable, safe, easy to clean and very sturdy. A big selling point for us is that this tub is also free of dangerous plastics/plasticizers. We have been using this tub since our child was approx. 1 month old and it appears that it will likely work until she is at least 1.5 years old.”

SHOP

Best Bath for Bathing Baby Solo

• $24.99

Primo Euro Bath

Certified Nurse-Midwife Diana Spalding swears by this brilliantly innovative baby bath which makes it easy to safely bathe your babe without worrying they’ll slip under or require an extra set of hands to manage. The anatomical ridges keep them cozied in a recline position with support under their arms and between their legs, and once they’re able to sit up, they can use the other end, holding on to the middle for support. Roomier (and larger overall) than the others on this list, both positions allow little ones to be warm and submerged which makes for a happier bathtime for everyone.

Reviewers say: “This bath changed our bath time! Our first kid hated baths – and we were on our way to the same experience with the second until we got this! Our baby loves baths now! This is easy to fill, he has a nice space for him to sit, we can have it on the counter to not kill our back… and his sister can even hop in and sit with him for a bath if she wants. It’s great! It is large- I was worried when we first got it, but we use it every day and I would recommend it for any new parent.”– Joan H.

SHOP

Supplies for bathing baby

We’d like to stress that baby bath time does not need to be complicated. So what do you really need?  

• A safe space to bathe your baby. Sometimes, that looks like a sling-style bath seat placed in the kitchen sink when your baby is tiny. For others, that looks like a separate tub that can sit on the bathroom floor or inside the larger tub in their bathroom and filled up to a level just deep enough to keep baby warm while they lay supported in the water.  
• A few soft, clean towels and washcloths. These can be specifically made for babies or not, but the key is that they are particularly soft, because babies can have sensitive skin.  
• A gentle, unscented baby soap, eventually. But note that using soap at bath time is not necessary in the early months. When babies are small and essentially immobile, soaps and cleansers are an unnecessary step that may irritate or over-dry baby’s skin by stripping away the natural oils. 

A few of our favorite baby bath time supplies

buybuy BABY

• $26.99

Hooded 2-Pack Terry Cloth Towels

These cozy towels are perfect for bundling your baby up after bathtime. Trust us, the hood is a must-have! Made with 100% organic cotton, you can also be confident the towel material will feel soothing against even the most sensitive of baby skin.

SHOP

Pipette

• $10

Baby Shampoo + Wash, Fragrance-Free

Cleaning your little one shouldn’t mean irritating their skin. Made with gentle ingredients like squalane and citric acid, this wash balances the natural moisture on your baby’s skin and in their hair.

SHOP

Hip Hop Panda

• $9.99

Hypoallergenic Ultra-Soft Bamboo Baby Washcloths

SHOP

5 baby bath time safety tips to keep in mind

As a pediatric nurse practitioner, I’m a big proponent of safety first. Here’s what else you need to know to keep bath time safe and easy for everyone involved.

1. Gather what you need before bringing baby to the bathing area

The temptation to leave baby unattended while you “just grab one thing” will be real.  Make sure you have what you need before you start the bath time process to avoid that temptation all together, as leaving babies or toddlers unattended in water of any depth is unsafe.

2. Test the water first

While we as adults may love a nice hot bath, our skin is thicker and heartier, my friends, and can easily withstand temperatures that would burn our babies. Lukewarm water is fine for baby, and testing the water with a sensitive area of your own skin is best.  Think the inside of the wrist instead of a finger or other more weathered region of your skin. 

Related: How often do kids *really* need to take a bath?

3. Keep it short

Young babies are not great at regulating their body temperatures, so keeping baths brief is best. Five minutes is plenty while still giving baby a chance to become accustomed to the water and maybe even relax a bit. 

4. Always keep a hand on your baby

Countless newborns have surprised their parents with a sudden jerking movement that results in an otherwise avoidable fall, and the slippery nature of bath time increases that risk a bit. 

5. Don’t leave baby alone

Because it’s the cardinal rule of water time, I’ll say it one more time. Never leave baby alone in the bathtub.  

Bottom line? Bathtime does not need to be complex. A few simple supplies and a little preparation are all you need. You’re doing just fine, my friends. 

A version of this post was published October 24, 2022. It has been updated.

Here’s why we know you’ll fall in love with Millie Moon, too…

The softness is seriously next-level

With Millie Moon diapers, training pants and wipes, the incredible softness is a difference you can feel—and your baby certainly will appreciate, too. In fact, a whopping 92% of parents who sampled* Millie Moon for the first time said it was the softest diaper they ever felt. When it comes to diapers, softness isn’t just a nice-to-have element. It is a feature that will protect your baby’s sensitive skin while warding off rashes and redness. 

Millie Moon diapers are consciously designed with a pH-balanced top layer to further protect delicate skin. Then, to really look out for your baby, Millie Moon took the extra step of getting their products tested and certified by Dermatest, an independent dermatological testing company.

*Results from a survey of 3,000 U.S. parents.

They are convenient to buy and use

We also know that convenience is a big perk for parents of little ones, so it’s helpful that you can pick up Millie Moon products on your regular Target run (with those affordable Target prices we all love, too).

For parents, “convenience” translates to more time and space for the things that matter. Think: the less time you spend shopping for diapers, the more time you have for snuggling with your baby during bedtime stories or chasing your toddler around the yard during a fun game of tag. And during these moments, the last thing you should worry about is whether their diaper is performing. With Millie Moon you won’t have to, thanks to the high waistband, double leak guard and 12 hour absorbency.

Millie Moon supports growth on multiple fronts

With the new addition of their luxury training pants, Millie Moon can carry your family through the entire diapering and potty training journey. As a company, Millie Moon also supports kids’ cognitive growth—with every purchase, they make an annual donation to Reach Out and Read, a national early literacy non-profit. The Reach Out and Read program develops critical early literacy skills in children across the US and promotes positive social-emotional outcomes that contribute to academic success. 

We at Motherly knew we supported this non-profit partnership, but after trying the products themselves, we fell in love.

Why Motherly editors love Millie Moon

We put the call out to the Motherly team, and asked why they also loved Millie Moon Luxury Diapers. Here’s what they had to say: 

“We had been devoted to our big brand diapers and had no real reason to switch, until I noticed my baby getting little red marks where the diaper’s edges touched even after we sized up. When we tried Millie Moon, the softness blew me away—it was soft to the touch and there were no more red marks from the diaper’s seams on my daughter’s body. We’ve never had any leaks in them and happily used them up until we potty trained.” — Shannon Vestal Robson, Editorial Director

“I’ve tried several diaper brands since having my first child last year. Out of all those brands, Millie Moon has become our go-to for a variety of reasons. They’re super soft, gentle and hold up overnight like a dream with little to no smell. Plus, they’re sold at Target, which is an added convenience for me.” — Jen Watro, Head of Audience Development

“I swore by our big brand diapers because that’s all I had known from hospital to home, but when my son started developing a really bad diaper rash, Millie Moon saved the day. With its softness and absorbency, his diaper rash cleared up in just two days.” — Leigh Weinberg, Sr. Manager, Client Services

Millie Moons is available at Target stores nationwide and on Target.com. Learn more about their luxuriously soft diapers, training pants and sensitive wipes on the Millie Moon website. Through November, receive a free storybook ($6.99 value) with diaper purchase.