Have you spotted Millie Moon Luxury Diapers at Target? You’ve just found the softest diapers in town—and that’s a big deal. After all, we all know diapers have big jobs to do. Not only is a diaper the first thing your baby will wear on their delicate skin, but it also needs to be comfortable, absorbent and soothing. Truly, the bar is high! That is why we were so impressed when we got our hands on Millie Moon, the softest diapers we’ve ever felt.  

Here’s why we know you’ll fall in love with Millie Moon, too…

The softness is seriously next-level

With Millie Moon diapers, training pants and wipes, the incredible softness is a difference you can feel—and your baby certainly will appreciate, too. In fact, a whopping 92% of parents who sampled* Millie Moon for the first time said it was the softest diaper they ever felt. When it comes to diapers, softness isn’t just a nice-to-have element. It is a feature that will protect your baby’s sensitive skin while warding off rashes and redness. 

Millie Moon diapers are consciously designed with a pH-balanced top layer to further protect delicate skin. Then, to really look out for your baby, Millie Moon took the extra step of getting their products tested and certified by Dermatest, an independent dermatological testing company.

*Results from a survey of 3,000 U.S. parents.

They are convenient to buy and use

We also know that convenience is a big perk for parents of little ones, so it’s helpful that you can pick up Millie Moon products on your regular Target run (with those affordable Target prices we all love, too).

For parents, “convenience” translates to more time and space for the things that matter. Think: the less time you spend shopping for diapers, the more time you have for snuggling with your baby during bedtime stories or chasing your toddler around the yard during a fun game of tag. And during these moments, the last thing you should worry about is whether their diaper is performing. With Millie Moon you won’t have to, thanks to the high waistband, double leak guard and 12 hour absorbency.

Millie Moon supports growth on multiple fronts

With the new addition of their luxury training pants, Millie Moon can carry your family through the entire diapering and potty training journey. As a company, Millie Moon also supports kids’ cognitive growth—with every purchase, they make an annual donation to Reach Out and Read, a national early literacy non-profit. The Reach Out and Read program develops critical early literacy skills in children across the US and promotes positive social-emotional outcomes that contribute to academic success. 

We at Motherly knew we supported this non-profit partnership, but after trying the products themselves, we fell in love.

Why Motherly editors love Millie Moon

We put the call out to the Motherly team, and asked why they also loved Millie Moon Luxury Diapers. Here’s what they had to say: 

“We had been devoted to our big brand diapers and had no real reason to switch, until I noticed my baby getting little red marks where the diaper’s edges touched even after we sized up. When we tried Millie Moon, the softness blew me away—it was soft to the touch and there were no more red marks from the diaper’s seams on my daughter’s body. We’ve never had any leaks in them and happily used them up until we potty trained.” — Shannon Vestal Robson, Editorial Director

“I’ve tried several diaper brands since having my first child last year. Out of all those brands, Millie Moon has become our go-to for a variety of reasons. They’re super soft, gentle and hold up overnight like a dream with little to no smell. Plus, they’re sold at Target, which is an added convenience for me.” — Jen Watro, Head of Audience Development

“I swore by our big brand diapers because that’s all I had known from hospital to home, but when my son started developing a really bad diaper rash, Millie Moon saved the day. With its softness and absorbency, his diaper rash cleared up in just two days.” — Leigh Weinberg, Sr. Manager, Client Services

Millie Moons is available at Target stores nationwide and on Target.com. Learn more about their luxuriously soft diapers, training pants and sensitive wipes on the Millie Moon website. Through November, receive a free storybook ($6.99 value) with diaper purchase.